Laravel getStream - How to follow or add activity to a Company (non user)

an app I am creating needs to follow Companies, aside from users. And let the companies have their own activities. How is this configured in Laravel getStream. Seems the feeds are only for user types.

timelineFeed = FeedManager::getNewsFeed($user->id)['timeline'];
$aggregatedTimelineFeed = FeedManager::getNewsFeed($user->id)['timeline_aggregated'];

Thanks in advance guys.

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